The most common mistake in video script writing is forgetting that a script is not an article with quotation marks around it. Spoken copy has a different rhythm, a different sentence length, and a different relationship with pauses than written copy. A great article rarely makes a great script, and a great script often reads oddly as text.
We write video scripts for YouTube educational content, video sales letters (VSLs), product explainer videos, short-form content for Instagram and TikTok, and sales tool product demos. Each format gets specific treatment: explainer scripts are tightly structured around a problem-solution arc; VSLs open with pattern interrupts and build to an irresistible offer; short-form scripts are written with pacing markers for rapid-cut editing.
Scripts include shot direction notes and B-roll prompts where relevant. If you are producing the video yourself, these save significant time in post. If you have a video team, the notes give them what they need without you having to brief them separately.
We also write script revisions for existing video content that is underperforming.
SaaS companies creating product explainers, creators and personal brands building YouTube channels, and e-commerce brands producing product ads.