Most LinkedIn profiles are resumes. They describe what someone has done rather than what they can do for the person reading the profile. The result is a profile that gets found, skimmed, and passed over because it does not give the reader a reason to reach out.
A LinkedIn profile that generates inbound has three things: a headline that is specific enough to be memorable, an About section that addresses the reader's situation before it talks about you, and a featured section that gives a reason to believe.
We rewrite the headline (both the 220-character version and a shorter punchy version for mobile), the About section (500 to 1,000 words written in first person and structured to lead with the reader's problem), and provide three featured section post hooks that you can use immediately.
We also write a connection request message template and a follow-up message for accepted connections. These are often more valuable than the profile itself.
Consultants, founders, sales professionals, and executives who want LinkedIn to generate business rather than just validate their career history.