Veltris AI
Veltris AI / B2B SaaS
Veltris was a venture-backed AI workflow tool that had raised a seed round but could not explain what the product actually did without a 10-minute walk-through. Their homepage was generic, their pitch deck was dense, and their demo-request rate was under 1%.
We rewrote the homepage from scratch using their own customer language -- phrases pulled directly from win interviews their sales team had recorded. The pitch deck was restructured around the problem first, product second. Both were turned around in 48 hours.
Demo requests increased from 0.9% to 4.7% in the first 30 days. The pitch deck was used in a Series A round that closed at $6.2M three months later.
Northgate Partners
Northgate Partners / Consulting
A mid-market consulting firm with strong delivery but near-zero inbound. Their cold email sequences had a 9% open rate and a 0.2% reply rate. Their three senior partners had LinkedIn profiles that read like resumes from 2009.
Rewrote five cold email scripts targeting CFOs at companies going through a rapid scaling phase. Rewrote all three LinkedIn profiles with specific language about the outcomes they produce, not the services they offer.
Cold email reply rate hit 4.1% within two weeks. One LinkedIn profile generated 14 inbound inquiries in the first 30 days, which is 14 more than it had in the previous 3 years.